Review of The Million Dollar Mindset by James Arthur Ray

As with all product reviews that I do at Today is that Day, this review is not meant as a tool to convince you to buy the product, but rather to give you the inside scoop on what the product is about so that you can make an informed decision about whether or not this product is right for YOU.

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Review of The Million Dollar Mindset by James Arthur Ray

The first thing that I want to say about The Million Dollar Mindset is that it totally lives up to its name. Although there is plenty of specific information given about creating wealth, everything that James talks about goes back to the fact that having the proper mindset about what you are doing is at least as important as the actual things that you do.

The product comes as 6 audio CD’s, and one of the CD’s has a very helpful workbook that you print, and then fill out as you are going through the program. The workbook not only encourages you to take notes of critical points that are discussed, but also has spaces for you to write down answers to various questions and activities that are introduced throughout the program.

Normally, people tend to gloss over the activities that are part of products like this, and I encourage you NOT to do that. One of the first activities that is on Disc 1 netted me over 20 great ideas for ways to gain success while teaching people about personal development, and over half of them were ideas that were well off the mark from anything that I had considered in the past.

Disc 1 – The Illumination Factor

In Disc 1, James dishes on the fact that success is something that you become, and then the money will follow. His specific quote is:

“Success is not the result of making money. Making money is the result of Success.”

He goes on to explain concepts such as the fact that it takes a bigger person to make $100,000 per year than it does to make $10,000 per year, and that only about 1% of the population has successfully grasped true wealth creation concepts, which is why the majority of the civilized world is still trading time for money – e.g. having a JOB.

James also talks about having multiple streams of income, and how each of your streams of income need to be in alignment with the things that bring you happiness and fulfillment; what he calls “Psychic Income”.

This concept is not new to most people who have been hanging around the personal development community for very long, however, by going back to the fact that over 95% of the world is still trading time for money, it is clear that being aware of something and taking action on it are two entirely different things!

Disc 2 – The Science of Success

In this disc, it is pointed out that the entire process of attaining success is simply a matter of consistently taking part in proven methods of doing so. In other words, if someone else can become a millionaire, then you can too, as long as your thoughts, feelings, and actions remain in consistent alignment with successful practices.

James also discusses the huge role that your subconscious mind plays in the attainment of success – or lack thereof. Just as consistent application of successful practices is a requirement for attaining success, your subconscious mind must also be constantly fed empowering, and belief-filled thoughts. No amount of successful practices will amount to continual improvement and creation of wealth if your subconscious mind is filled with self-limiting beliefs, or feelings of poverty and lack.

It is possible, and even simple, to reprogram your subconscious mind, but as with everything, a consistent, repetitive effort is required.

Disc 3 – Taking Charge

There is SO much great stuff on this disc, but I will keep it to the highlights, starting with this absolutely GOLDEN quote from James:

“Results do not equal NO RESULTS plus a good story.”

In other words, at the end of the day, the week, the month, or the year, you can have as many wonderful excuses as you want about why you didn’t consistently engage in your successful practices, but all that will matter is whether or not you did.

There are also several key psychological factors that are discussed in great detail on this disc, and they include:

• Fear – the avoidance of pain as a motivating factor
• Desire – a cue for us to grow enough on a personal level in order to attain whatever we desire
• The Path of Least Resistance – recognizing that the pain of not having what we want can be used as fuel to attain our goals
• Personal Growth – since growth is the key to success, growth is also the driving factor behind our desire; it is the growth that we want, not the objects or experiences
• Lack of Understanding – using our lack of understanding about how to do something as a motivating factor to grow, rather than a self-replicating, dis-empowering belief
• Self-Motivated Action  – the difference between “selfish” and “self-centered” and how to use that knowledge to stay in touch with your strengths
• Instant Gratification – a method of controlling our natural desire for the “big win,” yet staying highly motivated during the journey

Again, there is a lot of awesome content on this disc, and that is just a brief synopsis. I recommend a heart-felt study of this disc to discover some interesting and empowering facts.

Disc 4 – Providing Value

One of my most memorable parts from this disc is when James says that you should always provide 10 times the value that a customer has paid for.

He discusses not just delivering massive value to the people who purchase your products or services, but about the fact that you are not looking for one-time sales. Rather, your goal should be to build a trusting relationship with that customer, which benefits both you and the customer in countless ways. Since becoming a millionaire requires that you do something that gives value to others, providing more value than people pay for ensures massive success in any endeavor.

There is also a very interesting section on this disc that references a study done by Howard Gardner about how each and every person is a genius in at least one or two broad areas of life. By discovering which of those areas of your life YOU are a genius in, building your product or offering around those areas is a great way to ensure not just success, but joy in your work as well. They are:

1. Linguistic Intelligence
2. Logical Intelligence
3. Logical/Mathematical Intelligence
4. Spatial Intelligence
5. Bodily/Kinesthetic Intelligence
6. Intra-personal Intelligence
7. Inter-personal Intelligence
8. Apprehension of the natural world

James give a full description of what each concept means in the real world, and despite some of the intense names, they are all very down to earth concepts. I found several that I was comfort
able with saying that I was very good at.

Disc 5 – Strategic Influence

Very interesting concepts discussed on this disc, including an acronym worth remembering that I will share in just a minute, and also this important bit that is certainly worth making note of:

James discusses the fact that all people who have ever accomplished anything of note had strategic influence, and that influence can be done on an individual, per person level, or it can be done on a larger level.

He talks about Robert Chialdini’s book Influence: The Psychology of Persuasion, and how the acronym C.R.A.L.S.S. can help you to remember the best ways to influence people in a manner that is beneficial to them, as well as yourself. Again, it would take too long to write out a full description, but here is what C.R.A.L.S.S. stands for:

• Consistency
• Reciprocity
• Authority
• Liking
• Social Proof
• Scarcity

I found this disc to be particularly eye-opening, and my notes are kept handy for whenever I get into the creation and maintenance of my own products and services.

James does point out, however, that although a firm understanding of how to use these psychological factors could be used for both short-term and long-term gain, that it should always be remembered that the goal is a long-term relationship with customers, not a short-term sale.

Disc 6 – Creating a Winning Team

The information on this disc could be used by someone who wants to create a great mastermind group, or even just a group of people to work together on a project, and for anyone who works with teams in a business environment, this should be required listening.

The idea, as James points out, is that each member of the team has their eye on the same prize, not that each member of the team acts like a bunch of robots, simply doing what they are told. That stifles creativity, and ends up being a process that creates stale, boring results, not to mention unsatisfied partners or teammates.

“Winners hang out with Winners”

It has been often discussed that one of the best ways to learn how to create success is to spend time with successful people. An interesting example that is given on this disc is that of people who live in low-income, or high-crime areas. Why is it that the cycle of life in those areas keeps on replicating itself over and over again?

Are people who live in those areas simply not as smart, talented, or creative as everyone else? Hardly. Those cycles of life keep repeating themselves because as people are raised in those environments, they simply mimic the actions and the mindsets of the people around them.

James also talks about the difference between creating something remarkable and valuable vs. simply trying to out-do your competition. Many people are beginning to realize that the entire concept of competition is itself steeped in thoughts of lack, and that type of thinking will only create more of the same.

CONCLUSION

Overall, I learned a lot from listening to these 6 CD’s, and despite the length of this product review of The Million Dollar Mindset, I only scratched the surface of the in-depth notes that I took, or of the material that was shared on these 6 discs.

Each disc is approximately 1-hour long, and each succeeding disc builds on the concepts that were talked about on the previous discs. It is very apparent that James Ray’s philosophies on life and success are constant, and you will find that consistency in this entire product, and in all of his teachings that I have been exposed to.

Would I recommend that you purchase The Million Dollar Mindset program? Absolutely, but only on 2 conditions:

1. That you are going to actually study the knowledge and techniques that James shares so that you can understand how they work.
2. That you are going to then apply that knowledge to growing a new or existing business or service offering.

These CD’s will not turn you into a millionaire unless you are willing to find a way to provide value to the world at large, and then consistently apply the principles that are taught!